Press Cites Bullard Article on 401(k) Plans

Professor Mercer Bullard’s article — “The Social Costs of Choice, Free Market Ideology and the Empirical Consequences of the 401(k) Plan Large Menu Defense” — found on the SSRN database (see, has been picked up by the press. A Newsmakers article cited Bullard’s analysis of empirical research on the effect of large menus in 401(k) plans.

Read the article here.